The moment of truth has arrived.
It’s time to find out whether you’re just spending money on advertising, or if it’s an investment for your business.
It’s a fact: the difference between these two is enormous.
Investing means you will be expecting a return, whereas spending means you won’t get anything in return—besides an empty wallet.
When we talk about advertising, we expect it somehow increase our total sales, right?
And because of that, we could think of it as an investment. However, it doesn’t always work like that.
Unfortunately, sometimes advertising ends up being a substantial expense for our business, rather than the investment we’d hoped for.
Yes. Sadly, it does happen!
Advertising is a tricky business.
You need to be cunning, so you don’t fall into its traps. Always bear in mind that even if the target audience and the media seem appealing, this doesn’t mean you’ll magically produce a bunch of sales out of nowhere.
Remember: all that glitters is not gold.
Traditional advertising methods like television, magazines, radio, commercial advertisements, etc., can’t be measured accurately.
So you never know if it’s an expense or an investment, due to a lack of information.
For example, it’s impossible to find out how many people who watched your advertisement on television or saw a poster on the street, actually bought the product.
So how can you find out whether the advertising was effective or not?
How can you find out if it is, in fact, the reason behind increased sales?
It could be related to other things, such as demand-related elements (prices, offers, etc.).
Difficult, isn’t it?
Back when marketing’s traditional techniques started to migrate into the online world, the digital media folks looked for a way to counteract that uncertainty, in order to gain their trust and preference.
After that, they could find out not only how many visitors their online store received from each of their digital media, but also how many sales each one produced.
That way, they could measure the return on their investment (ROI), and determine if they had just spent that money or if it was an investment.
Next, I want to ask you something: are you capable of measuring the fundamental metrics needed to calculate your ROI?
Do you know how many clients each media platform is attracting to your business?
If the answer is no, don’t worry.
I have good news for you: you can start doing that right now.
I will talk you through it.
But if your answer is yes, congratulations! You’re managing to calculate the performance of your advertising campaigns, which will allow you to make better decisions, as we’ll explain below.
So for those of you who don’t know how many clients they’re attracting, firstly, you need to advertise on the right media.
One that can give you the fundamental metrics you need in order to determine if your campaigns are profitable or not.
It needs to be media where your target market is hanging out, such as Google, Facebook, Instagram, Twitter, and websites or blogs that deal with topics from your industry.
Those media can actually drag prospects to your website or e-commerce platform.
There are some possible issues you’ll want to avoid.
If you don’t have a large budget or you lack knowledge and the necessary tools to achieve a significant presence in these media, it can cause considerable problems.
And ultimately, if you don’t have visibility on the media where your target market is hanging out, you can hardly ever make an impact and attract new prospects.
But let’s focus on something positive for a second.
What if I told you there’s a solution that can give you all of this and more…?
That, for a small investment, you could have a presence on all of the main platforms and Internet sites, and your campaigns would be managed by an intelligent solution that can optimize and redirect your budget towards the most profitable media?
Now, that sounds like a real advertising investment, don’t you think?
As idealistic or even futuristic as that may sound, I have news for you: This software does exist! It’s called Adext AI and it’s the first and only audience management as a service that applies Artificial Intelligence and Machine Learning to digital advertising.
It finds the best audience or demographic group for any ad and automatically manages budgets across 20 different audiences, over multiple platforms (such as Google AdWords, Facebook and Instagram), optimizing every single ad about 480 times each day and achieving an average of +83% more conversions than any current campaign within just 10 days!
It guarantees its partner agencies a better cost per conversion (lower cost per sale or cost per lead) for all their accounts and campaigns, or they won’t charge any management or optimization fees. So, if you want to learn more, this guide explains how Adext AI works.
If you’re looking forward to investing in digital advertising and boost your business look no further, you’ve already found the perfect solution!