Since only 9% of digital ads were viewed for more than one second last year, digital advertising doom territory is mighty easy to find yourself in. But as you will see in this article, artificial intelligence may be the answer…
So yours really do need to be fantastic… if they’re going to work.
And despite harsh criticism and a lot of misinformation, ads do work. When done right.
First, don’t be tricked by the one-second statistic above—it takes just 13 milliseconds for you to see any image, according to MIT.
And even the average adult can read 5 words in one second.
So what you’ll need to do is suck that reader in as they’re passing by.
But the road to digital ads that work can be very difficult to navigate, as you may already know.
- Creating sloppy ads
- Using a misleading CTA
- Not grouping keywords correctly
- Forgetting negative keywords
- Not knowing who you’re competing against
- Using the same ads, over and over again
- Not trusting the data more than your own creativity
- Advertising on the wrong websites
- Showing ads to people who never convert
- Running ads that are desktop-friendly only
- Running no social media display ads
- Skipping A/B testing
- Winging it
How can you sidestep all of these mistakes and make your next ad simply smokin’?
By using AI.
Here’s why you should take advantage of it.
1. Because Artificial Intelligence Is Efficiency
The more efficient your marketing efforts are, the more your company will grow.
This is just common sense, right?
Efficient marketing equals more products and services purchased and that means increased revenue and company expansion.
An example of how simply focusing on niche markets can boost revenue?
CARDSource is a leading manufacturer of plastic cards. At the company, they simply decided to better target and service specific market segments that have historically made up a small percentage of the company’s business. The company was able to increase its revenue by 30% and grew its workforce by 10%.
How can AI help prevent your online ads from being inefficient?
Easy. Let’s take Adext AI, the online advertising bot with a current average improvement of +83% more conversions in 10 days than any other human, software or tool have achieved, as an example.
Adext AI is the first and only audience management as a service that applies Artificial Intelligence and Machine Learning to digital advertising to find the best audience or demographic group for any ad. The platform automatically manages budgets across 20 different audiences, on Google AdWords and Facebook Ads, and optimize every single ad 480 times each day.
Additionally, it guarantees partner agencies a better cost per conversion (lower cost per sale or cost per lead) for all their accounts and campaigns, or the service will be FREE, and no management or optimization fees will be charged.
All in all, the only opportunity cost comes from not trying this tool out. So, if the software seems intriguing, you may want to learn more about how exactly does Adext AI work and you can do so in this guide.
AI is efficiency, and you can leverage it to grow your company.
2. Because Implementing A Digital Ad Strategy Takes Time, And Your Time Is Better Spent Elsewhere
American Express writer Anita Campbell says that startups should spend a specific time on marketing their business:
“…something like 20% of your time should be devoted to marketing your business in the early years. That means if you work a 50-hour week building your business, you will be spending 10 hours a week on marketing.”
How many hours do you spend on marketing?
How much research have you done looking for the best methods, the best advice for your industry, new solutions and learning about the campaign successes and failures of others?
And what if you could have AI do all that research for you?
It’d undoubtedly save you a lot of valuable time. Time you could be spending with your loved ones, or developing your business with your strategic skills.
3. Because People Can Be Expensive, And Make Mistakes
Now I don’t want to make any presumptions about your people.
Everyone knows that the people at a company are its most valuable asset.
However, they can also be quite expensive.
That means you may be paying the average employee at your firm between $64,090 to $71,780.80 now or in the future.
And as a kind employer, you’ll be expected to give them a raise and probably a bonus at some point.
It’s only fair, and good business.
But what if you could take on fewer staff members because you’d already taken care of some of the more time-consuming, menial tasks that are easy to automate?
And make those staff happier and more productive by taking advantage of their strategic and creative gifts?
The added bonus?
Fewer mistakes along the way, because AI (unlike humans!) is designed to produce every few, if any, errors.
4. Because AI Is Going To Be Huge AKA Your Competitors Are Going To Be Using It Real Soon
By 2020, approximately 85% of customer interactions in retail will be managed by AI systems, according to Gartner.
AI is going to be huge.
The industry is already worth 2.4 billion USD, and we’re just getting ready to play.
Why not begin boosting your business with AI now, before your competitors beat you to it?
Ready to climb on board and feel that refreshing boosted sales breeze for yourself? This is where you should go.