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Do you know how optimizing Google ads works?
Remember back in the day when you’d turn on your TV & you’d see a juice ad spinning over & over again during commercial breaks? Also, have you noticed you never saw a higher end juice commercial rotate outside of cable network? That action was segmentation on traditional media, & it still exists today.
Just like it, optimizing Google ads is meant to reach specific audiences that matter to businesses, so that they won’t spend their budget on rotating their ads in front of a demographic who won’t be interested in their service or product. However, what makes optimizing Google ads different than traditional ads placement, is that its distribution is automatized, so unattended elements can position ads in front of audiences who:
- Can’t afford them
- Are looking for similar services or products, but not exactly those
- Are searching for other things that happen to use the same keyword phrases as the services or products exposed
Furthermore, as revolutionary & as advanced as it is, the digital world can get a little bit more intricate for marketers & businesses than expected, because of the many factors that come into play when creating marketing strategies that are meant to break the Internet. This is not because optimizing Google ads is an inefficient or flawed process, but because the level of sharpness artificial intelligence has to have nowadays to satisfy people’s needs, is astounding.
In 2019, users practically require that hardware & software read their minds, & in most cases they do. That’s why their behind-the-scenes can get messier than their polished technological fronts will ever show.
Christopher S. Penn, SEO Expert, Content Forecaster & Owner of the Christopher Penn Website, assures the next evolution of content marketing is not more content, but better distribution. &, as his own website slogan implies, companies have to realize that overspending, mass content creating & over populating networks, in the long run, will only drag them down a rabbit-hole that most of them won’t be able to afford.
Of course mammoth corporations will throw money at the problem & elevate their prices to make up for their losses, but despite that, all three business sectors should be looking to avoid optimizing Google ads wrongly with the help of agencies that have innovational strategies, young insightful talent, personalized software & hardware, as well as current third party resources that guarantee financial gain when optimizing Google ads.
Avoiding common mistakes when optimizing Google ads
To avoid making mistakes that are likely to leave your company high & dry, make sure your digital marketing area is NOT tripping in the following trick holes:
1. Keyword matching confusions
Keyword matching is known by professionals optimizing Google ads to have three matching options that can work either positively or negatively depending on how digital strategist decide to set up the keyword groups; the options are:
- Broad Matching: which refers to the matching of keywords that can be interpreted & optimized in many different ways & places thanks to the different connotations their match can adopt & the many areas those connotations can fit in.
- Phrase Matching: which gives the keyword groups flexibility within’ the algorithms, but enough preciseness to start optimizing Google ads in front of audiences that matter.
Please note that, differently to Broad Matching, Phrase Matching reduces chances of optimizing Google ads in front of audiences without any conversion intentions.
- Exact Matching, which has the best conversion rates, but makes optimizing Google ads harder; therefore, showcase-able to smaller audiences.
2. Getting too specific when optimizing Google ads
Despite the fact that many, if not most optimizing Google ads experts, suggest being as specific as possible in order to reach prime target audiences, starters shouldn’t focus on conversion as much as they should focus on engagement & impressions. Therefore, giving your ads a broader spectrum to flow in, will upper your chances of reaching customers that may not fit the mold, but that are going to be willing to convert in their second or third spins.
3. Stepping into the game without knowledge
If your company is a newbie to the optimizing Google ads game, make sure it is stats ready. This is important to understand your ads projections before their release.
Hard facts like:
– Ads in the top position get 10 times as many clicks as side-position ads
– Google makes 97% of the revenue generated by mobile ads spend
– Or Google display campaigns reach 80% of global users every month, are savvy things to take into account when potential numbers pop up, as well as when campaign results come in.
4. Block the following words when optimizing Google ads
No matter what negative keyword groups you use when optimizing Google ads need, make sure the words: porn, nude, torrents, sex, porno, YouTube, naked, eBay & cheap, are always off limits. You want your ads in front of ROI making audiences, who want to visit your landing page, not audiences who are driven to your ad by mistakenly clicking the play button of a bogus adult film.
5. Hire a professional digital marketing agency to optimize Google ads
Even though there is an enormous amount of information about optimizing Google ads roaming around the web, the best way to save your common-mistake money for a rainy day is to hire a professional to help your business kick start its campaigns from the ground up. It may seem pricier at first, but its yearly balance will be worth your savings while.
6.Direct audiences to your ads web page
If you’re an apparel company, but your ads are meant to promote your new T-Shirt line, do your business a favor & don’t mark your brand’s homepage as the landing page of your ad. Clicking in search of a specific product & landing in a broad homepage; where one has to search again for the desired product; will turn users off & lower your chances of them converting, all the while (you) having already spent money on their click.
SOURCES:
https://www.bluecorona.com/blog/pay-per-click-statistics
https://instapage.com/blog/adwords-campaign-mistakes
https://www.christopherspenn.com/category/seo-2
https://www.wordstream.com/blog/ws/2012/08/13/google-adwords-facts
