Scroll to top

Online Advertising


Category

3 Ways Your Digital Agency Can Add Value In An Artificial Intelligence (AI) Era

3 Ways Your Digital Agency Can Add Value In An Artificial Intelligence (AI) Era

“Dig the well before you are thirsty”, goes the Chinese proverb. How does this apply to your digital agency? For agencies, this has never been better advice.…

Adext June 3, 2018
How To Avoid Blockbuster's Fate Through Ad Tech Artificial Intelligence

How To Avoid Blockbuster's Fate Through Ad Tech Artificial Intelligence

At its peak in 2004, Blockbuster, the enormous video-rental chain, set up a mail-delivery service. Netflix watched its stock price tumble. And though Netflix had…

Adext May 31, 2018
Artificial Intelligence And The Future Of Marketing And Advertising Jobs

Artificial Intelligence And The Future Of Marketing And Advertising Jobs

If you’re one of those people who’s up to date on the big advances that artificial intelligence (AI) has promoted in digital marketing, you’ve probably already…

Natalia Maynez C. May 14, 2018
What is Next Generation Ad Tech AI?

What is Next Generation Ad Tech AI?

If you’ve been following along you’ll know that we refer to Adext AI, an audience management as a service as next generation ad tech AI and while that sounds…

Gabriel K. May 14, 2018
Why Social Ads Work

Why Social Ads Work

Around half of all CMOs are investing in social: between 49% and 57% of CMO’s marketing budgets involved a spend on social ads in 2017, according to Deloitte Digital.…

Adext May 1, 2018
Senior Ad Buyers Choose The Google-Facebook Duopoly for 2018

Senior Ad Buyers Choose The Google-Facebook Duopoly for 2018

You’ve probably noticed the emphasis on Google and Facebook in digital advertising in recent years, but have you ever looked at their competitors? Why these two…

Adext April 24, 2018
4 Key Tips To Make Sure You Stay Ahead in Digital Advertising

4 Key Tips To Make Sure You Stay Ahead in Digital Advertising

How do you find out how to optimize header bidding better than anyone else, before anyone else? Or find the most efficient method of A/B testing ad units and ad…

Adext April 22, 2018
Why Machine Learning Is Changing The Advertising Industry

Why Machine Learning Is Changing The Advertising Industry

There is a lot of hype about machine learning (ML). In fact, it is one of the hottest business topics right now. But when you look past the hype, ML’s wide range…

Adext April 9, 2018