Is your business making the best out of Google Keyword Planner? Is it making enough ROI from its digital marketing campaigns?
Over the past few years, Google has developed one of the largest & most vanguard digital marketing tools of our time. Complete with Google Keyword Planner, lead ads, network displays, YouTube ads, among others, Google’s ads tool is one that constantly defies the odds of artificial intelligence & algorithms; the Google ads experience is one ready to offer businesses all over the world the best resources to enhance, & expand branding between enterprises big, medium & developing, & their customers.
But what could you be doing to leave a bigger print than other competitors in your branch & how could you do so without committing the values & virtues for which your customer base already knows & loves you?
According to world-renowned marketing specialist & 5-time New York Times bestselling author, Jay Baer, when it comes to Google ads there’s really no way around the hard work & planning.
“You got to make copies that stand the tests of the Internet. Unlike years when there was no Google Keyword Planner, lead ads or lading page improvement tools, people now look for experiences that emulate exactly what they need, because artificial intelligence is able to give it to them, so it’s never good to mistake automation for simplification.”
Moreover, how can you dominate Google Keyword Planner so that your campaign gives you better ROI & solid engagement? Below are 9 tips that will help you.
1. The work won’t be done for you
There are processes that will be easier to do or follow through with, but that in no way means the work will be done for you. Setting up Google Keyword Planner takes a lot of insight, & keeping it fresh takes constant analysis & review. However, if one catches up to the idea that the hard work will pay somewhere around double the money invested, the extra sweat is totally worth it.
Preserving your brand’s identity over all things is a must. You will conserve the virtues & values your brand is known for by creating copies that are innovative, but that show different angles to who your company has made itself known for being. Avoid bringing marketers onboard if their concept of fresh & bold are linked to compromising your core image.
If you’re using Google Keyword Planner to set a group of keywords that are brand-related & they wish to insert others that seem unfamiliar to your core, only to broaden your possible spectrum or “to reach newer crowds,” while neglecting your base, that’s a good time to put your foot down & give them the boot.
Making a name for yourself in the digital sphere, when you are already established or developing outside it, does not mean you have to change your company’s face completely, it means you have to give it a small makeover; you change its hair, not tattoo its face.
3. Know what are your options within Google Keyword Planner
When it comes to the Google Keyword Planner, knowing your way around it by heart, or else having a professional that assists you every step of the way, is pivotal. The thing with this point is that knowing the Google Keyword Planner half-way through can deprive you of tools that can further sharpen your listings.
If you’re selling high-end home appliances, but people usually search for affordable or second-hand home appliances, you want to make sure you know you got the option of blocking out your undesired adjectives without harming your main keyword or phrase. You don’t have to write affordable home appliances on your negative keywords lists, rather you can just write the word affordable &/or second hand, & it will work exactly the way you want it to.
4.Research your adversary
The Google Keyword Planner is a tool designed to help companies like yours stay ahead of the game, it is not an ethics tool that forbids you from spying on adversaries of the same branch; therefore, spying on them is never off limits & you can do so using the same Google Keyword Planner tool you’ll use to check up on your own words & phrases.
When using the Google Keyword Planner you’ll discover there is a URL you can enter to search performance stats of keywords from your list. What you’ll do is look up a post from your adversary of choice & paste their URL in the Google Keyword Planner search box, then you will choose the option “Entire site” so the GKP tool scans it. You’ll then find the list of keywords they’ve been using & how well they’ve been doing or not; add the ones with high rankings & ratings to your own list.
5. Focus on specific devices
Google Keyword Planner has a section that allows you to see what devices people use to look up for certain keywords or phrases; it also shows you how many people searched said keywords or phrases from what device, so you’ll be able to direct specific keywords & phrases to those devices that work best for your target audience.
6. Use complementary tools to support your Google Keyword Planner build-up
Average search numbers are one thing that will surely confuse you when starting out with GKP; therefore, be sure to use complimentary search volumes analysis tools that give you further data on each word or phrase aside from broad estimates such as 1K to 65K look-ups.
7. Categorize products with an expert
Though the product categorization section is one that seems designed for step by step—no mistake— use, it also uses sub-categorizations based on your listings, so it’s more meticulous than it seems. Bring your agency’s GKP specialist on board this mission for sharper classifications.
8. Set up your bids
The Google Keyword Planner now allows you to set up individual biddings for each keyword group or each individual keyword based on Cost Per Clicks; be sure to bid for them according to importance, rates & rankings.
Checking location, language, partners & landing page is vital for a great campaign performance using GKP. Look up your search partners & use them with the help of your agency’s GKP specialist.