Google ads performance has changed a lot since the beginning of digital advertising, thanks to the constant changes it is submitted to in order to give users the AI filled experience they need.
Remember when yellow-mark ads at the top of your Google search were an occasional thing? When has not every search you made resulted in a top notch company giving you exactly what you needed?
“Google’s yearly searches increase by 21% every year according to Google’s SEO fact page. This means not only are algorithms & AI getting sharper, but the way people use keywords & phrases in their browse is too. People are really starting to understand how to get exactly what they want & they’re taking advantage of it; therefore, Google ads performance has to cover both the customer’s needs & companies’ needs. Fortunately Google has the infrastructure to handle them in a way in which both parties are satisfied.”
– Jay Baer, Hall of Fame speaker, emcee, New York Times best-selling author of six books, Internet pioneer, 7th-generation entrepreneur & founder of five, multi-million-dollar companies.
Google ads performance is a defining factor in digital marketing strategies; thus, companies trying to position themselves before target audiences have to pay close attention to details when creating their campaigns.
Creating a solid converting consumer base, within’ a demographic, depends heavily of the quality of the products & services; however, a great Google ads performance is crucial to get said goods in front of the proper people. It’s the first step: first they see them, then they convert, then they fall in love with them & then they engage permanently. One can’t happen without the other.
In the words of SEO Solutions Expert, Tim Williams:
So, if you want your company to achieve an outstanding Google ads performance, the following tips for your business may come in handy.
1.Look for a consumer base not an immediate sale through your Google ads
The king of tips when it comes to Google ads performance, & to steady return of investment, is looking for a stable consumer base instead of an immediate sale. The thing with this tip is, pushing campaigns designed to get people to click on your ads, convert & never look back, will turn in great one-time ROI. However, if you create long term campaigns, designed for them to convert, but also to feel the need to spread the word & subsequently come back for more via your regular posts, you will spend your future CPC money exclusively on potential customers.
The point is to avoid accustoming your consumer base to waiting for your brand’s ad to pop up to convert again. You want them to click on your ad once & then engage to a point where they’ll be coming back to your landing page at will. Create campaigns designed to broaden your audience & to better your Google ads performance; let your engaged consumers be hooked on your organic content.
“Google only loves you when everyone else loves you first.” – Wendy Piersall, online media publisher & entrepreneur.
2.Google ads performance priority: watch your words!
Businesses that have been even moderately exposed to the twists, turns & perks of Google ads performance, must by now be familiar with the importance of keyword groups & phrases. However, a commonly overlooked area of keywords is the negative keywords section of the ads creator.
Overlooked at times, because it is located inside the keywords tab; instead of having its own tab in the ads manager option bar located at the left of the screen; the negative keywords area is one that should NOT be taken for granted when looking for profitable Google ads performance.
Just as important or maybe more important for Google ads performance, the negative keywords tab is the area where strategist get to choose what keywords & phrases an ad should mandatorily avoid, so that it doesn’t end up in sites where visitors will click on it only to get its landing page out of their way.
Good examples of negative keywords you should ALWAYS make sure to add to the list are:
-Cheap, Nude,Naked, Sex, Porn, Porno, Torrent, Torrents, Youtube, Craigslist and Ebay.
Among plenty others that refer to specific actions & networks you DO NOT want ads to be shown at.
Listed above are mostly pornography-related negative keywords that do the most damage to your Google ads performance, because not adding them to the negative list almost guarantees that ads will end up being clicked on only to remove them from atop the action button of a porn video. Yes, of course those clicks will cheapen your CPC, but they will also waste your budget on non-converting audiences.
3.Include keywords in your ad text
If you’re selling dresses & gowns for every occasion, you’ll have to include those two words in your keyword sets. One way to better your Google ads performance is to include them also in your ad text.
Example: “Get 20% off on all our dresses & gowns using the coupon: Night shine.”
4.Run your ads continuously
Google ads performance increases the more ads are shown to target audiences. Great campaigns will get you places, but it is important that you let them run in front of people. Don’t run your ads for a day, instead, let people see them for a few days or weeks. Repetition is an aphrodisiac, they’ll eventually click & you’ll only pay per click not per impression; provided you set it up to be that way.
While it might seem like a good idea to blog around for tips & free courses, if you take your business seriously, the best way to spend your budget acutely is to hire a professional marketing agency that has the knowledge & experience to get your brand where you want it to go. It might seem cheaper to do it yourself, but it won’t be in the long run.