I know how you feel. It's like hiring a salesman that promised you the moon and the stars, just to find out he was nothing more than a hustler…
Building a website seemed like the right choice to ensure the success for your business. Being on the internet sounded so promising... Apparently, none of that was true.
But before you give up, let's analyze the situation and see if we can get to the bottom of this problem: why it isn't helping you.
The first thing to keep in mind is that your online store and website are just as important as a venue or a physical store would be.
The prospects and customers that navigate around your website must have a pleasant experience—one that makes them proud to have purchased something from you. Make sure your website is fully functional and that it leaves a good impression.
They should also feel safe and confident when making an online purchase. Don't forget to offer all the necessary guarantees so they feel like they can rely on you and pay without hesitation.
Unlike a physical store, there aren't any salespeople on a website, which is why you must be sure that everything on your website is focused on communicating your added value, and how you’re different from the competition.
If no one's in charge of sales on your website, then who will answer all your prospects’ and customers’ questions? Always add a contact form to your website or use a live chat application so you can serve them when they need your help.
Is the buying process on your website easy or complicated? When you're at a physical store, it's quite simple: you collect what you want, you go to the checkout, you pay, and you're done. With online shopping, things can get a little more complicated. And if this happens, customers will not think twice about leaving your website.
Make sure the process is simple and intuitive.
Incentivize users with special offers and convince them to buy your product. Lower prices, discounts, promotions—all of these can help you attract more customers that might otherwise go to a physical store, to your website.
Finally, a considerable number of visitors need to visit your website. If you don't get any visitors, who are you going to sell to? I would suggest using online advertising to impact and attract prospects to your website. Why should you add online advertising to your digital strategy? Check it out in this article.
Check out this other article to complement what you've just read and help you boost your online sales: 5 Mistakes That Are Preventing You From Selling More Online