This is how AI will let marketers be marketers again

AI may never be able to understand the full spectrum of human emotions, but it surely understands performance and that’s the most straightforward fact of a tool that sometimes feels unnecessarily hard to understand.

5 AI-Powered Apps To Deliver More Personalized Experiences

When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the same show? In this context, it comes as no surprise that AI and machine learning have captured the attention of the marketing industry as a whole… since they’re able to predict behaviors and give personalized recommendations.

This Are The Reasons Why All Agencies Need Ad Tech AI In Their Toolbox

The AI bug is spreading, and it’s spreading across many industries.

Digital Branding Campaigns Vs. AI-Powered Conversion Campaigns

It is the general consensus that we spend a lot on digital campaigns. It’s estimated that in 2018, media ad spending worldwide will total $628.63 billion.

How Artificial Intelligence Is Shaping Conversion Marketing (For Good): 5 Use Case Examples

According to Webopedia, conversion marketing is:

“often used to describe the act of converting a customer who browses your site to a paying customer.”

Why Ad Tech AI Is The New Face of Performance Marketing

Performance marketing has given us the ability to measure everything—more precisely—from brand reach to the conversion performance of a single ad.

It has helped us optimize our campaigns to achieve the best cost per acquisition and a genuinely impressive ROI. 

How You Can Leverage AdTech AI To Discover The Ideal Creative-Audience Matches For Your AdWords and Facebook Ads

If a company wants to be more agile when personalizing and optimizing its creative content, then it needs a new approach and technology to connect better with its best audience.

How To Make Your Facebook Ads, AdWords Campaigns More Creative With Artificial Intelligence

When you're working on ad campaigns at your company or digital advertising agency, do you ever wish the process was less complex, and more, well... creative?

How Programmatic Advertising & AI benefit AdWords, Facebook Ads And Advertisers

Investors are so scrambling to get their money into marketing automation and optimization tools, so the fact that they’re buying technologies that leverage artificial intelligence (AI) this year is no real surprise.

What Is AdTech And Why Should You Care About It?

Digital advertising always seems like something so old, yet so new. Something that kickstarted a new era but, at the same time, “has always been there” in the eyes of many.

How Programmatic Advertising Has Changed The Online Advertising Landscape

Programmatic ad buying is using software to buy digital advertising. It differs from traditional methods with their requests for proposals, tenders, quotes and human negotiation: with programmatic buying, machines and algorithms purchase display space on your behalf.

Expert Tips To Improve Your AdWords and Facebook Ads Copy And Images

Is your ad creative missing something you just can’t quite put your finger on? Have you ever wondered if you could you double your conversions with just a few tweaks to that ad? 

3 Ways Your Digital Agency Can Add Value In An Artificial Intelligence (AI) Era

“Dig the well before you are thirsty”, goes the Chinese proverb.

How To Avoid Blockbuster's Fate Through Artificial Intelligence Ad Tech

At its peak in 2004, Blockbuster, the enormous video-rental chain, set up a mail-delivery service. Netflix watched its stock price tumble. And though Netflix had invented the business during the late 90's, Blockbuster had over 9,000 stores. It was Netflix' biggest threat.

What is Next Generation Ad Tech AI?

If you’ve been following along you’ll know that we refer to Adext AI, an audience management as a service as next generation ad tech AI and while that sounds pretty cool (and it is!) we’d like for you to understand what exactly we mean by that. More specifically, is Adext using real AI? What was the previous generation of ad tech AI and how is Adext different?

Recent Posts

This is how AI will let marketers be marketers again

AI may never be able to understand the full spectrum of human emotions, but it surely understands performance and that’s the most straightforward fact...

Read more

What kind of ads can Adext AI work with?

Increasing your Google and Facebook Ads conversions with Artificial Intelligence closer than ever thanks to Adext AI. But if you’re here, you probably...

Read more

5 AI-Powered Apps To Deliver More Personalized Experiences

When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audi...

Read more

4 Things To Look For When Future-Proofing Your Company

When the average enterprise is using about 91 marketing ad tech services in its toolbox and still not getting the results they want, doesn’t it seems ...

Read more
guide-how-adext-works-en.png

E-Guide: How Does Adext’s Ad Tech AI Work?

Discover how Adext’s AMaaS (Audience Management as a Service) uses machine learning to find the most profitable audience for any ad.

Download it here!