AI may never be able to understand the full spectrum of human emotions, but it surely understands performance and that’s the most straightforward fact of a tool that sometimes feels unnecessarily hard to understand.
When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the same show? In this context, it comes as no surprise that AI and machine learning have captured the attention of the marketing industry as a whole… since they’re able to predict behaviors and give personalized recommendations.
The AI bug is spreading, and it’s spreading across many industries.
It is the general consensus that we spend a lot on digital campaigns. It’s estimated that in 2018, media ad spending worldwide will total $628.63 billion.
According to Webopedia, conversion marketing is:
“often used to describe the act of converting a customer who browses your site to a paying customer.”
Performance marketing has given us the ability to measure everything—more precisely—from brand reach to the conversion performance of a single ad.
It has helped us optimize our campaigns to achieve the best cost per acquisition and a genuinely impressive ROI.
If a company wants to be more agile when personalizing and optimizing its creative content, then it needs a new approach and technology to connect better with its best audience.
When you're working on ad campaigns at your company or digital advertising agency, do you ever wish the process was less complex, and more, well... creative?
Investors are so scrambling to get their money into marketing automation and optimization tools, so the fact that they’re buying technologies that leverage artificial intelligence (AI) this year is no real surprise.
Programmatic ad buying is using software to buy digital advertising. It differs from traditional methods with their requests for proposals, tenders, quotes and human negotiation: with programmatic buying, machines and algorithms purchase display space on your behalf.
Is your ad creative missing something you just can’t quite put your finger on? Have you ever wondered if you could you double your conversions with just a few tweaks to that ad?
“Dig the well before you are thirsty”, goes the Chinese proverb.
At its peak in 2004, Blockbuster, the enormous video-rental chain, set up a mail-delivery service. Netflix watched its stock price tumble. And though Netflix had invented the business during the late 90's, Blockbuster had over 9,000 stores. It was Netflix' biggest threat.
If you’ve been following along you’ll know that we refer to Adext AI, an audience management as a service as next generation ad tech AI and while that sounds pretty cool (and it is!) we’d like for you to understand what exactly we mean by that. More specifically, is Adext using real AI? What was the previous generation of ad tech AI and how is Adext different?
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