Do you want to sell more of your products or services?
Are you thinking about implementing a digital marketing strategy, but feeling unsure where to start?
Perhaps you think it’s way too complicated, or that you’ll need to hire a specialist to get a complete digital marketing strategy made up for your business.
Actually, it's easier than you think.
Here, we’ll talk about the 8 aspects you must consider before you can create a successful one.
Having a digital strategy will allow you to make the most out of your resources without having to sacrifice a substantial part of your budget.
So you can create a strategy no matter what size business you have.
Digital strategies are being widely adopted by SMBs, bigger brands and agencies alike.
So it's no longer about who has the best available resources, but who is making the wiser investment.
That’s why digital marketing is no longer an option, but a necessity. At least, if you want your business to thrive.
I’m not saying traditional media aren’t useful anymore.
But due to the exponential growth of the digital world, if you don’t embrace change, you stand the chance of being left behind by your competitors.
1. Study Your Main Competitors
Some people think that they just need to have a product to sell and then sell it. And they expect to be tremendously successful immediately.
It’s a little bit more complicated than that.
The competition is fierce.
One of the fundamental aspects that many entrepreneurs ignore is studying their competitors.
This is what’s known in marketing as benchmarking.
It means that besides getting to know your competitors, you need to know what makes you stand out from the rest.
That something is known as your unique selling proposition.
Analyze areas of opportunity in your competitors’ digital strategies and understand what is working for them.
That way, you can take advantage of the situation and make a name for yourself.
2. Set Goals
Do you know who or what you’re aiming for?
Your goals will define the course of your strategy.
We would advise you to establish short, mid and long-term objectives, but above all, they need to be specific, measurable, attainable, relevant and timely (SMART goals).
If you don’t know what you’re trying to achieve with your campaign, you won’t know which path to take later, either.
3. Create An Action Plan
How are you going to attain your goals?
These actions will determine your method of operation. They’re usually based on your initial research.
Here's where you'll need to be highly creative. The digital media and strategies you choose to attain your objectives should ensure results.
For example, if you want your brand to be recognized, an awareness strategy using social media platforms could do the trick.
However, if you want to increase your online sales, a strategy concentrating on generating leads for your website, such as advertising on digital media, would be more useful.
4. Set A Budget
You don’t need an overwhelming amount of resources to carry out a successful digital strategy that produces optimal results.
For this reason, many companies are choosing to alter how much they invest in each.
Ideally, you should also decide what your total budget is and then establish the percentages that will be appointed to each of the digital media from that point onwards.
5. Diversify Your Digital Media
Now you'll need to define the media you’ll be using.
First, though, it's important to understand that the internet is an ever-changing platform, continuously evolving.
So, even though you decide to begin your strategy with a certain amount of media, these might change later, and you’ll have to adapt.
A lot will depend on your goals and your audience, since you need to be on the right media, where you can find and impact your target audience.
This is the media that will allow you to reach your goals.
For example, if you're a B2B company, a social media platform that could attract other businesses to you is LinkedIn.
However, if you’re a large B2C brand, Facebook would be better.
But watch out!
Having a strategic presence on digital media will be useless if your website isn’t 100% optimized to attain your goals.
6. Think About moving Into The Mobile World
Users won’t just land on your website on their computers, laptops, etc.
The importance m-commerce (mobile commerce) is growing, and it’s something you shouldn’t ignore.
Did you know that most of users navigate the internet using their smartphones?
It's becoming a common practice for people to spend more time on their smartphones and tablets, so you need to make your website mobile compatible and responsive.
If you don’t want to lose any prospects due to a lack of site responsiveness, be sure to pick a flexible layout or template.
7. Analyze And Optimize Your Results
You shouldn’t overlook the opportunity you have to measure the outcome of your actions.
Be sure to check the most important KPIs (key performance indicators) in your digital marketing strategy so you know whether or not your campaigns are getting the expected results.
Digital marketing is different from all the other advertising methods, because it gives you the chance to find out your ROI (Return on Investment).
Fortunately, there are a number of platforms out there that allow you to measure the most important metrics, making your job easier and guaranteeing the success of your campaigns.
One of these is Adext AI, the first and only audience management as a service that applies Artificial Intelligence and Machine Learning to digital advertising. This tool finds the best audience or demographic group for any ad and automatically manages its budgets across 20 different audiences, over multiple platforms (such as Google AdWords, Facebook and Instagram).
The software optimizes every single ad about 480 times each day, something simply unachievable for any human. Which makes the fact that its current average improvement is of +83% more conversions than any other human, software or tool within just 10 days, no shocker.
It guarantees its partner agencies that it will get them a better cost per conversion (lower cost per sale or cost per lead) for all their accounts and campaigns, or it wont charge any management or optimization fees. If you feel intrigued by it, you can learn more in this guide that explains exactly how Adext AI works.
8. Improve Yourself Constantly
This one is kind of a bonus.
Remember, the world is always changing. You have to reinvent yourself or you die.
Your audience can make you successful or bury you, so never stop thinking about them.
Make them feel special and always take their opinions into account when making decisions.
Also, do not forget to check on new trends and technologies; your business must be state-of-the-art.
I hope these suggestions were useful.
And, if you’re now convinced of the importance of having a digital marketing strategy, perhaps you’ll be interested in the following articles:
- Is Your Advertising Spend An Investment? Find Out Now!
- Advertising Is Not The Same Anymore. Find Out What's The New Hype!
- Senior Ad Buyers Choose The Google-Facebook Duopoly for 2018
So, what are you waiting for? Be wise and boost your business!