The 8 E-commerce Trends That Ruled 2018

2018 has been a year full of surprises and progress and we’ve seen changes occurring in e-commerce, too. 

Highly innovative trends are on their way in, and we'll need to adapt if we want to keep up with this competitive market, which is constantly changing.

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3 Terribly Obvious Signs You Need Online Advertising

How can you find out whether or not internet advertising could boost your online sales?

You’ve probably heard both good and bad things about internet advertising. And you might be wondering if it would really benefit your business.

Here are the signs you should look out for.

 

1. Your website is a ghost on the internet

So your website exists, but no one sees it or visits it.

This is not a good sign. Your website must have a presence on the internet if you’re going to make any sales. And it must be found and visited by people outside your company or social circle.

But how can you get that presence?

Simple! Through the internet’s main platforms, like Google, Facebook, Instagram, Twitter and other popular websites. 

All these platforms or social media platforms offer you the opportunity to advertise and impact just those users who are interested in products and services like those your business offers.

I recommend you opt for advertising on these media if you want to get out of the fog and generate brand recognition online.

 

2. You don’t have any traffic

This problem is related to the previous one.

If you do not have a presence on the internet’s main platforms, how can you expect new visitors to reach your website? It won’t happen all by itself...

So the first step you’ll need to take to get your website to work with you, as a sales ally, is to attract traffic or visitors to it. An online store is just like a physical store: you won’t sell anything unless people actually walk into your store.

The internet sales funnel begins when you bring visitors to your website. Out of these visitors, some of them will be prospects interested in buying your product or hiring you. And some of those prospects will be converted into customers.

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So you need visitors. And the more visitors you have, the more customers you can generate (and you can work out how many, once you know your average conversion rate).

Media platforms like Google AdWords, Facebook, Instagram, Twitter and Retargeting offer you the opportunity to send visitors to your website. That's why they can turn out to be your main allies when it comes to increasing web traffic.

There's an extremely useful tool which main purpose is to increase your number of customers and it's called Adext AI. It's the first and only audience management service that applies Artificial Intelligence and Machine Learning to digital advertising and it will find the best audience or demographic group for any ad.

It automatically manages budgets across different audiences, on 3 platforms (Google AdWords, Facebook and Instagram), and optimizes them several times a day, guaranteeing its Adext Partner agencies that it will get a better cost per conversion (lower cost per sale or cost per lead) for all the agency’s accounts and campaigns.

The service has an average improvement of +83% more conversions than any other human, software or tool could ever achieve in just over a week (10 days); and promises it will be FREE, and no management or optimization fees will be charged if it doesn't improve you current CPC, so the only opportunity cost would come from not trying it.

To learn more about how exactly does Adext AI work, read this guide.

 

3. You are not attracting the right type of customer

You may already have a presence online and visitors on your website. But if those visitors are converting into customers or sales, you’re probably not attracting the right kind of users.

Online advertising has one great advantage: the power of segmentation. You can tell it who you want to impact and your ads will only appear in front of that type of audience. Great, right? 

That way, you can make sure that every visitor that comes to your website is part of your target market. And since you are attracting the right traffic, you will be much more likely to convert that traffic into paying customers.

Can you identify with these signs? What conclusion did you come to? If you’re still confused, check out the following articles:

 

Natalia Maynez C.
ABOUT THE AUTHOR | Natalia Maynez C.
Head of Content Marketing at Adext. More than 8 years creating and implementing digital marketing strategies that helped local and international brands achieve a high ROI and a sustainable growth.
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E-Guide: How Does Adext’s Ad Tech AI Work?

Discover how Adext’s AMaaS (Audience Management as a Service) uses machine learning to find the most profitable audience for any ad, to provide more conversions at the lowest rate.

Download it here!