Have you been thinking about starting your own business?
Or, maybe you own one already, and you’re wondering how to attract more customers...
Well, in order for a business to be successful, it needs a great marketing strategy.
And the best way to do create one has changed now that we’re in the digital era.
Some companies are still reluctant to accept this idea. They think it’s risky to invest in digital advertising.
But what they don't know is that they’re losing a large percentage of prospects with their strategy because they aren’t advertising on the media platforms where their targeted audience spends most of its time: digital media platforms.
It may sound extreme, but the reality is that traditional marketing has been completely overrun by online marketing.
If you have a website, ecommerce platform, or you’re thinking about creating one, you should consider investing in digital marketing.
Why? Because if you don’t exist online nowadays, you simply don’t exist. As simple as that…
Here are the main reasons why you should invest in digital marketing.
1. The Internet Will Continue To Expand
The average spends more than 6 hours a day on the internet, and this is going to increase year after year.
The internet is an extraordinary platform to spread information.
Today, it overshadows any other media and we’re expecting its reach to keep on growing exponentially.
Traditional marketing hopes to generate reach and visibility, but the internet does it better.
It’s more persuasive and much more effective.
It gives the client total control over their experience.
Prospects can assess a product, review its specifications and others’ opinions on that product.
One thing is clear: the internet is like nothing else if someone wants to search for information on your product or service.
2. A Much More Precise Audience
Traditional marketing media has a very limited impact on consumers.
This is because marketers using traditional means can’t segment audiences nearly as effectively as digital marketers can.
There are multiple digital tools you can use to find out who your ideal target audience is so you can focus on them and get great results.
These tools analyze diverse factors— geographic location, demographics, interests, etc., so you can finally address the audience you’re interested in.
3. Its Reach Is Practically Unlimited
Not long ago, the distance and the size of audiences posed a real problem when it came to advertising.
Geographic location was one of the greatest barriers to making the sale for SMBs, and is was very difficult to get access to audiences that weren’t local or national.
But the internet is available in most parts of the world, so you don’t need to worry about reach with digital marketing.
No wonder digital strategies are now the preferred advertising method for many businesses.
“Viralization” is one of the most effective ways to get your brand out there.
Of course, to get to that point, a lot of hard work is needed (and a bit of luck as well).
You need to update your content constantly, post useful and relevant information, and make the experience worthwhile for the user.
If you manage to capture a customer's attention and he or she promotes your work, you broaden your reach and impact a lot more prospects, with minimum effort.
4. It will allow you to boost your creativity
This is one of the main advantages of digital marketing.
With all the available options, you can turn your most ambitious projects into a reality.
You will develop concepts and ideas like never before.
You don't longer have to follow boring and monotonous rules to obtain great results.
Now, you can use the most innovative formats to better impact your audience, making you more memorable and strengthening your brand identity.
By making the most out of each of the digital platforms available today, you’re sure to get better results.
In addition to this, the variety of formats supported in the online world is enormous, so there really need be no limit to your creativity!
5. Measuring Your Results Is Much Easier
Following up your advertising or digital marketing actions is incredibly simple thanks to the precise digital tools that exist today.
All your digital strategies can be monitored with precision in real time.
These digital tools use digital marketing metrics to help you judge how effective your strategy is and tell you whether you’re on your way to achieving your projected ROI.
One of these innovative tools includes Adext AI, which automates optimization of all your digital campaigns. This audience management tool applies Artificial Intelligence and Machine Learning to digital advertising and finds the best audience or demographic group for any ad, and it's currently achieving an average of +83% more conversions than any other human, software or tool in just over a week.
The platform automatically manages budgets across 20 different audiences, over multiple platforms (such as Google AdWords, Facebook and Instagram), and optimizes every single ad about 480 times each day. Additionally, it guarantees its partner agencies that it will get them better cost per conversion (lower cost per sale or cost per lead) for all their accounts and campaigns, otherwise its management and optimization fees won't be charged.
So, the only opportunity cost is to not try it out. In this guide you can learn more on exactly how Adext AI works.
6. Its Speed Is Unbeatable
The speed offered by digital media is unrivalled.
Its coverage is instantaneous. There are no barriers. Negotiations happen much faster.
You’ll notice results right away, thanks to direct and immediate communication with clients and partners.
Everything also happens in the same place. Your brand, the consumer and the media you advertise on are all online. And you can analyze the whole process and all of them simultaneously.
7. Get Ready To Engage With Your Customers!
With digital marketing, getting to know your customers is relatively easy.
The internet's interactive nature has given companies the opportunity to obtain meaningful insights into their target audience, so they can offer them better products and optimize their services.
Social media platforms allow you to establish strong relationship with your clients.
You can find out exactly what they’re looking for.
Creating a place where you can interact gives clients the opportunity to express their opinions, comments, likes and dislikes.
Your clients will always be your most objective critics, and with their help, you can correct any mistakes you make.
Don't miss this opportunity. Take their opinions seriously!
Having a way to interact with clients online (like a forum, platform or instant messaging system) also allows you to resolve problems and answer client questions instantly.
This makes your business more human and accessible.