Have you ever wondered whether it would be worth using Google AdWords to advertise your business?
Well, let’s start by analyzing the reasons why online advertising with Google AdWords might be the best option for your business. Then you can decide for yourself...
1. Because it is faster and easier than SEO
For recently launched websites or SMBs, it may take several months to see results with SEO (Search Engine Optimization).
The competition is overwhelming and large companies have already managed to position their websites in an organic way, taking up all the room.
But AdWords is an excellent alternative to turn your SEO around, and get you onto the first few pages of Google, positioning you above organic results.
With AdWords, you don’t have to wait months or be a web positioning expert to start receiving visitors and new clients immediately. The tool is very intuitive and you can learn how to use it by earning this certification.
But we also have come up with the ultimate guide to creating successful campaigns in Google AdWords, if you'd like to check that one out.
2. Because that’s where your potential customer is
Naturally, you want to be right there when your potential customer is searching for your product or service, right?
You search for things on Google when you begin your buying decision process, and so do they.
AdWords makes sure that your ads are truly relevant to the user, using a contextual keyword technique where they only show your ads to users who are interested in purchasing your product or service and who match the targeting criteria that you have established.
What’s more, it allows you to create mobile versions of your ads, which is important, because mobile devices are already more popular than any other device when it comes to surfing the web.
3. Because you only pay for results
With AdWords, a PPC (pay per click) platform, you only pay for results, which makes the investment more practical and attractive.
So you only pay for clicks (hits) and conversions generated. This allows you to calculate the return on your investment and justify the cost. Sounds pretty good, don’t you think?
You can also track, analyze and optimize campaigns on the platform to ensure you’re always getting the best results.
4. Because you don’t need the budget of a millionaire
There’s no minimum investment with AdWords. You are the one who decides how much to invest. You set a daily budget, and you have the opportunity to adjust it as you go.
5. Because you can follow potential customers with Retargeting
AdWords can keep showing ads to users who visited your website and showed signs of interest but didn’t purchase a product or hire you, using a cookie.
That way, the user will see your ads on all the sites they visit, and your business will be in their top of mind for longer. Sooner or later, they’re likely to make a purchase.
What do you think? Would it make sense to add AdWords to your strategy?
You can boost the benefits AdWords offers you when you use other platforms like Facebook, Twitter and Instagram.
If this option interests you, Adext might make sense as an alternative for you. It's the first and only AMaaS (Audience Management as a Service) that applies Artificial Intelligence and Machine Learning to digital advertising to find the best audience or demographic group for any ad. It automatically manages budgets across 16 different audiences, on 3 platforms (Google AdWords, Facebook and Instagram), and optimizes them several times a day.
It guarantees its Partner agencies a better cost per conversion (lower cost per sale or cost per lead) for all their accounts and campaigns, or the service will be FREE, and no management or optimization fees are be charged.
So, the only opportunity cost comes from not trying it, so if you want to learn more about how exactly this AMaaS works read this guide.