If you're wondering why your website isn't helping you increase sales, you might be making one or more of the following mistakes. But don’t worry, because we're going to help you spot them and fix them as soon as possible.
1. Doing What Everybody Else Is Doing
Have you ever thought about what makes your brand unique? What would make someone choose your brand and not another? What does your company offer that others don't?
If you have an answer to these questions, congratulations! You're one of the lucky few. The internet is full of an enormous number of already well-positioned brands, so if you want to compete with them, you need to communicate the essence of your brand and communicate why you’re different very clearly.
I suggest you use benchmarking to set standards for your business. What can you learn from your competitors, and how could you provide a product or service that’s better than the one they provide?
2. Not Being Consistent
Modern consumers don't just buy products or services, they also consider how good the experience is as a whole. If you're not being coherent across different media, you'll mislead prospects and customers and they will turn to other brands as soon as they can.
3. Not Knowing Your Customers
How much do you know about your ideal customer? Besides demographic criteria, what is their lifestyle like? How do they think? What are their needs, challenges and goals?
If you don't know absolutely everything about your customer and act on that information, you won’t be able to make your audience feel attracted to your brand and identify with it.
4. Making The Buying Process Complicated
In order to create a pleasant experience for your website visitors, you need to make the buying process as simple and intuitive as possible. Avoid a series of infinite “steps” they must go through to complete the payment. At some point, you're going to lose them.
If you're selling multiple products or offering different services, be sure they are divided into categories so visitors can move through them easily and find what they need.
Your search tab should also work well, and help visitors find what they're looking for on your website.
Include a live chat area on there, too, so you can reply to any inquiries and answer any questions customers have quickly.
5. Waiting For Success To Arrive On Its Own
You already have your website. Great. But, why your website isn’t helping you sell online?Well, having a website is not enough. You need to promote it, position it and spread the word about it online.
The fastest and most effective way to position it using digital marketing and therefore attract prospects to your website, is to pay for online advertising. If you wish to find out more about this topic, go check out Why You Should Consider Adding Online Advertising To Your Digital Strategy.