Have you ever wondered why is your online store not selling very much?
If everything seems alright, why aren't you getting any new customers?
Making mistakes while running an e-commerce business is more common than you think.
In fact, almost everyone is making exactly the same mistakes during the last few years.
If you want your e-commerce concern to be successful, there is a lot to take into consideration if you want to give your clients an unforgettable experience.
But rest assured, it's not as scary or complicated as it sounds.
You don't need an excessive amount of money to make it happen, either.
If you want to increase your sales, keep reading this. I will tell you about some of the mistakes you may be making, which can stunt sales considerably...
1. Making What Should Be Simple, Complicated…
Have you ever visited a website, and the second you enter, hundreds of images, text boxes, banners, pop-ups and links explode in front of your eyes?
I'm guessing you didn't find that very appealing. And that's because it isn't.
A big part of a website's success depends on how it's displayed.
Your site must communicate what you're offering, clearly, from the beginning.
If the customers don't understand what you do very quickly, you'll lose their attention and they’ll click away from your site.
That means you lose that prospect, that sale and therefore, the money they represent.
Sometimes, less is more.
Your website must be as convenient as possible. User-friendly.
Try not to overwhelm the user with irrelevant information that doesn't serve any purpose.
Don't waste your time filling up your website with flashy nonsense, if those elements aren't related to your product and don’t have a specific function.
2. A Tiresome Process That Doesn’t Lead Anywhere
According to Kissmetrics, 50% of people abandon a website if it takes more than 3 seconds to load.
As mentioned above, if your website is flooded with information or heavy files, not only will it distract the user, it will significantly slow down the site.
And as the saying goes: time is money. Those words apply to each and every one of your website visitors.
Despite the fact that we're living in a high-tech era with incredible navigating speeds and new technologies coming out every day, many websites take a tremendous amount of time to run properly.
This is directly tied to website design.
I know aesthetics are important. I understand if you're compelled to upload photos and videos of the best available quality to amaze website visitors, but this could be doing more harm than good.
While it is important to have a site with a modern appearance of the best quality, be sure this doesn't mean sacrificing upload speed.
The same applies to the shopping process.
If the customer is already convinced about making a purchase, having to go through a bunch of steps to complete the process can be wearisome for them.
Try to optimize your shopping process and summarize it in as few steps as possible, and clearly display all the information prospects need for each step.
3. Not Being Coherent With What You’re Asking And What You're Offering
The secret of e-commerce is seeing it for what it is: a reciprocal relationship.
You wouldn't like to give more than you receive, right? Well, it works in the same way in online shopping.
We know certain information is essential to you, but the client always needs to know the reason why you’re asking for it.
He or she is willing to share his or her personal information with you, as well as their time.
Try to make it worth it for them.
Avoid awkward or very personal questions in your forms. At the end of the day, you may lose a because of them.
Likewise, prevent sudden changes or fluctuations in your price tags (as well as import fees, taxes, shipping, packaging, etc.).
In fact, according to Comscore, 55% of customers abandon their shopping carts just because of shipping expenses.
4. Having A Website That's Not Mobile Friendly
If your website is not mobile responsive, I've got news for you: a lot of prospects will abandon your site for this reason.
Use a platform that is suitable for all types of devices, and regularly check everything is working as it is supposed to be.
5. Not Having A Strategy That Generates Traffic And Potential Customers
How do you expect your online store to generate sales if you don't even have visitors to purchase what you’re offering?
Be sure to have a digital marketing strategy that’s focused on attracting prospective clients.
You don't need to do all the hard work by yourself. There are many options available.
One option is to get a company that uses artificial intelligence to help you, like Adext AI, which will help you find the best audience or demographic group for any ad. This tool is an audience management as a service that applies Artificial Intelligence and Machine Learning to automatically manage budgets across 20 different audiences, over multiple platforms (such as Google AdWords, Facebook and Instagram), and optimize every single ad about 480 times each day.
In addition, it guarantees agencies that it will get them a better cost per conversion (lower cost per sale or cost per lead) for all their accounts and campaigns, or the service will not charge any management or optimization fees. That means the only opportunity cost would come from not trying it.
Adext has actually been able to provide, on average, +83% more conversions than what any other human, software or tool could in just 10 days. So, if you're officially intrigued and want to learn more about how exactly does Adext AI works you can check out this guide.
6. You're Not Offering Security To Your Customers
For customers to feel confident about giving you their information, you have to take the necessary measures to assure them that they’re making a safe purchase.
For example: get certified by relevant organizations, get a SSL security certificate, offer them the option to pay with PayPal, etc.
7. You Haven't Established What Your Key Differentiators Are
How can you get customers to choose your business over others?
You need a unique selling proposition (USP).
A USP is what makes your brand unique.
This will decide the positioning of your brand, compared to others.
How do you figure out what your USP is?
The first thing you'll need to ask yourself is what is it that you're offering to your customer?
Clients always appreciate the little details.
We are well aware it's not an easy task to compete with bigger companies’ prices or delivery times.
That’s why you must stand out from the crowd somehow, and reward them with other benefits that only you can bring to the table.
Try to avoid repeating what others are offering and give your client what you would like to receive.
Create a proposal that creates a signature for your brand: promotions, introduction discounts, free shipping, seasonal gifts, personalized messages, etc.
Also, it is highly recommendable to edit your website so it only contains what might be useful to a prospect.
Think about what you're providing your client.
Is it relevant? Is it innovative? Is it customized?
And be sure to update your content on a frequent basis.
Lastly, one of the most transformative things you can do for your business is implement or improve your client follow-up.
You need to create a space where you can interact, where clients can leave their suggestions, comments, questions and feedback.
This is essential to connect with your clients, and will also give you the opportunity to get to know them better, so you'll know exactly what they need and what they're looking for in the future.
As you have seen, these are just some of the mistakes that could be preventing your business from growing.
So, what are you waiting for?
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