Imagine being able to brainstorm creative ad concept ideas like a superhuman or working on a campaign that can be streamed directly into the sensory cortex of your target audience’s minds.
These abilities are on the horizon, since pioneers like Elon Musk have started to explore how AI could be incorporated into your brain and “merge” you with the finest technology available to us.
That might sound futuristic, but only until we put things into perspective: we already interact with an external interface every day of our lives through our devices… We can send a message to millions of people at once through social media. We can talk to a group of people spread across the earth at the same time through any video conferencing app. We take these things for granted, but these and countless other abilities were impossible just decades ago and seemed completely impossible and futuristic then.
The next step is integrating that technology into our brains. In fact, Musk warns that it’s imperative we do just that very soon, or AI could replace us entirely at work, dominate us or even destroy us (AKA The Singularity Race). The singularity is the moment when AI supersedes human intelligence. As a result, according to Musk, AI is much riskier than threats posed to us by countries like North Korea.
When AI Becomes Smarter Than The Human Brain
AI can now learn how to beat humans at chess in just a few hours. It can process and analyze millions of data in minutes: an amount that’s unfathomable to us. It can learn faster and better than almost any human can. In some areas, AI goes beyond genius. And it’s only getting started.
We now know more than ever that the future holds enormous advancement. And the potential to vastly boost your IQ, as well as help people with cognitive diseases, paralysis and other types of impairment that involves your brain, it’s here.
The idea is to merge biological intelligence with digital intelligence and increase bandwidth and the connection speed between your brain and the digital version of yourself that exists on the internet.
How Your Brain Works Now, And What’s To Come
In simple terms, your brain is divided into two main sections: the limbic system and the neocortex. The limbic system is responsible for our primal urges, as well as those related to survival, such as eating, fighting and reproducing. Our neocortex is the most advanced area, and it’s responsible for logical functions that make us good at business, technology, logic, and philosophy.
These two sections work symbiotically with one another. An AI layer or third interface could lie on top of them, plugging us into a very new and advanced world and giving us the ability to stay on par with our AI robot friends.
This connection could give us access to increased memory storage, amazing machine learning capabilities and yes, telepathic-type communication with your creative team without the need to speak, sketch out your idea or type out notes on it.
Work is already well underway when it comes to connecting computers to brains. Brain-computer interfaces (BCI) already help the deaf to hear, alleviate symptoms for people living with Parkinson’s, and allow the paralyzed to move robotic arms with nothing more than their thoughts.
Researchers are now looking at how to implant chips into the brain that don’t create inflammation, can bridge injuries for patients that have damaged spinal columns, and allow for whole-brain communication so signals can be transmitted to and received from any part of the brain. This last type of BCI would be the integrated “digital tertiary layer” we’d need to acquire superhuman intelligence.
Types of Whole-Brain BCIs
All the different ways of creating a whole-brain BCI are at an experimental stage, but your brain could have access to any of the following in the near future.
Silk-Based Brain Electrodes
Almost a decade ago, a team of scientists started experimenting with placing electrodes onto a super-thin silk-based polymer that could wrap neatly around your curved cortex.
Injectable Neural Mesh
Here a polymer net is rolled up and inserted into a fine needle, before being inserted into your cranial cavity, where it spreads out and covers your cortex and detects neural activity.
This idea revolves around sending thousands of microscopic sensor nodes onto the surface of your cortex and joining them up with a “subcranial interrogator.”
Lasik Laser Eye Technology
Musk envisions your new interface being implanted by a machine that would work a lot like a Lasik-like robot that could embed your digital tertiary layer at scale.
Integration And Specialization
The tech world is already full of ingenious AI tools designed to make your life better and easier. But you may be wondering how these new changes will affect you as an advertising or marketing professional.
Well, AI is responsible for much of the efficiency we now enjoy when it comes to advertising and marketing. It is impacting and growing fields across the board, including search, recommendation engines, programmatic advertising, marketing forecasting, conversational commerce, image recognition, customer segmentation, content generation, and many more.
Companies all over the world are bringing the most advanced technology to the forefront of these industries.
So, merging with AI could have many interesting applications for you and your company. Firstly, you could integrate your tertiary layer with these burgeoning AI applications.
How does this sound: being able to use a range of technologies and data from multiple tools at the same time within you mind? Having the ability to write cognitive ads based on millions of data in minutes... Or being able to understand your target audience so deeply you can literally tap into their identity and feel what they feel. Or communicate to millions of people, who can choose to vividly experience your brand inside their minds…
This would allow advertising professionals and agencies to specialize to an advanced degree and maintain collaboration and creativity, as they co-evolve with machines.
You may also like the article: Why Machine Learning It’s Changing The Advertising Industry
Adext is one tool you could integrate into your intelligence to good effect. It’s an Audience Management as a Service (AMaaS) that can help you super-optimize your campaigns by leveraging the power of machine learning to find the best audience for any ad. It automatically manages budgets across 20 demographic groups per ad, 3 different platforms, and improves ad efficiency every single hour. If you’d like to find out more about this turnkey solution and the benefits of becoming a partner, this infographic has everything you need.
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