If you’re reading this, you're probably not aware of what a thank you page can do for your business.Or perhaps you are, but you want to make sure you're properly applying best practice and taking full advantage of them.
Either way, you've come to the right place.
We are going to tell you how you can benefit from your thank you pages and increase your income.
But first, let's not forget what a thank you page is: the last step within the conversion process.
In order to get to this page, your visitors clicked on a CTA (call to action)—like the button you can find on any ad, which led them to a landing page where they were asked to perform a determined action (such as making a purchase or filling out a form with their personal info).
The visitor then became a lead or a prospect.
So once they fulfill this determined action, they are redirected to your thank you page.
The main purpose of this page—besides thanking the user for the previous action, is to deliver the promised content offer.
However, why would you limit yourself to that, when there's so much more you can get from them?
Are you ready to exploit their full potential and start applying best practice? Read on to find out more.
1. Let Them Know How Much You Appreciate The Action
It goes without saying that a thank you page must fulfill its intended purpose: thanking users.
Be sure your message of appreciation stands out from the surrounding elements and doesn't go unnoticed (make it your main title, use bold, larger fonts, etc.).
After all, this is something users will acknowledge.
Examples you could use include: "Thank you for your purchase" and "Thank you for subscribing".
Underneath this title, you can tell them what will happen next or what the next step should be.
2. Be Sure To Deliver The Promised Content
This might sound a little too obvious, but you wouldn't believe how many websites fail to do this.
Your user has taken the time to fill out your form make a purchase or download a piece a content hoping to receive something valuable in return.
If you fail to deliver that content, you miss out on a prospect.
You must attach and deliver what you promised, whether that’s a download link, confirmation of a specific event, or an email verifying the transaction (if they bought something).
If you set an expectation and say you’ll do something (such as make an enquiry or phone call), be specific.
Avoid ambiguous messages like, "We'll call you soon" and, "We'll validate your submission over the next few days", which are not clearly defined.
Users need to know specifically what will happen next.
Great examples of phrases to add to your thank you page include: "You've just received a confirmation email with the details of your transaction", and, "Tomorrow morning one of our agents will get in contact with you to provide you with further information.
3. Display Your Search Bar
Apart from thanking the users and delivering the expected content or telling them what will happen next, thank you pages should encourage users to stay on your website and check out some of your other products and services.
You've already aroused interest in them (this is why they converted into leads, in the first place), so your visitors probably want to know more about your business, product or service.
Don’t miss this tremendous opportunity!
4. Provide Additional Content
A thank you page is the perfect place to include additional content or a CTA with a second offer.
This is a perfect way to guide users through the buyer's journey.
This content should complement the needs of these new leads or prospects, so forget about including unrelated content that has nothing to do with the original offer.
What you decide to include should be closely related to that previous offer.
For example, you could include links to some of your blog posts, add an infographic or a video (the latter could show the team thanking the newly converted lead and explaining what to do next).
And if you own an online store, you could use the thank you page to show other products that are related to the one they recently purchased.
You could also redirect the user towards a page with similar products or even the product category page.
Bear in mind that whatever the additional content is, it should benefit both you and that visitor.
Our prospects will continue to expand their knowledge of your products and services and why they need them while they’re still on your website, right?
So it's a win-win situation.
5. Don't Leave Social Media Behind
During a time when social media platforms are one of the most popular means of communication, having presence in these platforms is crucial.
But having accounts with limited or few followers won't benefit anyone.
You have to promote yourself in order to reach as many users as possible.
That's why your thank you pages are the perfect place to encourage your leads to engage with your social media posts.
Don't just insert the corresponding icons and leave it there.
Offer them the option to share your content across the different social media platforms and follow you on them.
This is one of the best things you can do to broaden your reach.
6. Measure Your Conversions Through Tracking Codes
As we mentioned earlier, thank you pages are the final step in the conversion process.
So you can easily find out how many conversions you have generated by simply measuring the number of users that have landed on that page.
This is a great way to find out how effective and profitable your digital advertising strategy really is.
To do this, you need to paste the tracking code or tag provided by a web analytics tool like Google Analytics into your thank you page HTML.
In doing so, the measurement platform (web analytics tool) of your choice will tell you how many conversions your digital campaign has generated.
7. Auto-Response Emails
This practice is not an element per se, but it can be highly beneficial.
Sending an auto-response email right after a conversion is a great opportunity for you to reinforce your relationship with that newly acquired lead.
These emails should always include more details about the conversion.
For example: if the user downloaded a piece of content, attach a copy of the link where they can download it again if they need to.
If the users bought a product, provide them with information about the transaction and shipping.
If they submitted a form so you can contact them, tell them what they should do next.
At the end of the day, there isn't a foolproof formula for the perfect thank you page.
You need to consider what's best for your business and exclude what's not.
The idea is not to cram the page with content.
You don’t want to confuse your user.
But if you've already identified which of these elements could improve your thank you pages, the only thing left to do is to apply what you’ve learned!
The longer you wait to optimize your pages, the more prospects you’ll miss out on.
Can you think of any other elements that should go on a thank you page?
If so, don't forget to share it in the comments below.