I'm sure you’ve asked yourself this more than once...
“Which platform would work best for my advertising/marketing strategy?”
And, “How can I make my money work best for me?”
Truth be told, the methods used and the results you can get from traditional marketing are very different when you compare them to digital.
So, which one is ideal for your business?
The one that accomplishes your business goals.
The chart below explains the differences between these two very different forms of marketing.
Check it out, and you’ll see why so many businesses have decided to invest in digital marketing.
|Digital Marketing||Traditional Marketing|
|Significantly less expensive.||Elevated costs.|
|Advanced segmentation, which allows you to have more impact on specific and targeted audiences.||Basic segmentation. Often, the complex nature of these methods prevents any advanced segmentation from taking place.|
|Reach doesn't depend on your budget. The digital world gives you the chance to make your content go viral, broadening reach at no extra expense.||The reach of your campaigns depends strictly on how much you invest and the size of the audience on the chosen media.|
|Bilateral communication is possible, given its interactive nature. Communication with users also happens in real time, so they play an active role in the interaction.||Communication is unilateral. Spectators take a passive role and don’t have the opportunity to really address the brand.|
|Digital marketing is flexible, so your strategy can be modified, adjusted and optimized fairly quickly.||Traditional marketing doesn't allow for flexibility. For example, when your ad is published in a magazine, there’s no turning back. Most traditional methods don’t let you calculate your ROI or show how the ad profited your business.|
Digital marketing has much more precise measuring tools that use essential metrics and indicators, so you know how effective your campaigns are.
This way, calculating your ROI is relatively easy.
What’s more, you get these results in real time.
Traditional marketing doesn't allow for flexibility. For example, when your ad is published in a magazine, there’s no turning back. Most of the traditional methods don’t let you calculate your ROI or show how the ad profited your business.
For example: how can you find out how many of the users that watched your commercial on TV actually bought your product?
Digital marketing generates value for your customers, as well as content that satisfies their needs and solves their problems.
This attracts customers before brands need to turn to them.
Advertising and promotion that uses traditional methods tend to be invasive.
Flyers, posters, commercials, ads (and lots of them!) don’t generate any real value for customers, they just overwhelm people.
Permanent and omnipresent.
The information that you post online—blog and social media posts, e-books, guides, infographics, website copy, emails, texts, external links that redirect visitors to your site, etc., will remain on the Internet and will be available for new prospects until you take them down.
And on digital marketing’s paid platforms (Google AdWords, Facebook Ads, etc.), you determine the duration of your campaigns.
Usually, the duration of campaigns is limited and budget dependent.
For example, if you pay for a 30-second TV spot for three months, when this period is over, no one can watch your ad again (that is, unless you pay for it to go on air again).
As you can see, online marketing is clearly superior for many reasons.
Because of this, it’s becoming the favorite option of SMBs, as well as larger companies.
The most important thing to consider is that modern consumers are getting more digital every day and, if we want to thrill them and mesmerize them, we must be in the right media. Their favorite ones, where they spend most of their time. That’s why the online world has gained so much ground.
I would like to share with you one last piece of advice: be sure to have presence on the most profitable media that ensure your ROI. Check out this article to know if the marketing strategies you've been making are an expense or an investment.
I’d also advise you to read this other article explaining more profoundly these advantages and the reasons why you should invest in digital marketing.