If you know anything about marketing, you know that you need to get people to click on your ad images if you want your campaign to be a success.
Clicks represent visits to your website, and the visitors that land on your site may be potential customers.
It might sound easy, but to get enough clicks to ensure you’re getting an ROI and to make sure the right people are clicking on your ad isn’t actually that simple...
So how can you get more clicks?
AHA! The million-dollar question.
Luckily, there are lots of things you can do to increase the number of people who click on your ad image.
And if you manage to do it well, you'll start receiving an incredible surge of new customers in no time.
But...if you do it wrong, you’ll waste a lot of money.
I’m sure that’s not what you want.
If your images generate more clicks and more conversions, your cost per click (also known as CPC) will go down.
That’s why once you’ve read this post, when you choose the images for your ads this time, you’ll know what to do.
"A picture paints a thousand words"
One of the reasons I love digital advertising is because it allows you to be more creative with images than traditional advertising does.
It’s also much easier and faster to edit and share them.
But that doesn’t mean you can use just any image—the image is the most eye-catching part of any ad, so you need to select the right one.
Here's what you need to think about when choosing an image to make sure your ad gets more clicks:
1. Change the layout of the elements in your image
This may sound trivial, but the layout of an ad is vital to its appeal. People usually look for structure in images because they are easier to look at.
This also applies to the copy, by the way, if you’re going to include some.
Test and review your ad until the image communicates your messaging really well.
2. Choose your colors carefully
If you're going to show your product in your ads, make sure you give it the spotlight.
Try not to choose a flashy or bright background that will hide your product. Highlight what you want people to look at, and avoid trying to make the different elements on your ad compete with each other.
Use contrasting or appealing colors. They’re always a great choice.
3. Use attractive images
Yes, if you’re going to advertise a product, you shouldn’t use competing colors, and your ad will need a great layout.
But that doesn’t mean your ad needs to be boring.
Do you know how many ads an internet user is exposed to these days?
Hundreds per day.
Choose or create an image that draws attention and piques user interest. One that makes them want to get involved and know more.
4. The right words are your image’s best accessory
Sometimes you can’t use a flashy image because it won’t match your business or because it doesn’t convey who you are.
But you shouldn’t use an incredible-looking image with irrelevant or bland content, either.
Using great copy will always be the best way to catch the attention of your ideal prospects.
Your copy should be persuasive and captivating. So don’t use any clichés or ramble.
Use language that your ideal audience can understand.
Provoke them while still being friendly.
5. Choose images with your audience in mind
The image you choose for your ad should be as relevant as possible to your audience.
For example, if you advertise a product for chefs, think of the colors and images they’d connect with, like flashy and extravagant dishes of food.
There’s a tool called Adext that analyzes and detects the best ways to advertise your business and promote your ads using artificial intelligence.
Adext is the first and only AMaaS (Audience Management as a Service) that applies Artificial Intelligence and Machine Learning to digital advertising to find the best audience or demographic group for any ad. It automatically manages budgets across several demographic groups and multiple channels (such as Google, Facebook, and Instagram) to ensure it gets you more leads and sales, at the lowest costs per conversion
In addition, it guarantees Adext Partner agencies that it will get a better cost per conversion (lower cost per sale or cost per lead) for all the agency’s accounts and campaigns, or the service will be FREE, and no management or optimization fees will be charged.
So, the only opportunity cost would come from not trying it. You can learn more in this guide that explains exactly how our AMaaS works if you'd like to dig a little deeper, and if you are already itching to get you hands on it, you can start here if you'd like to become an Adext Partner or here, if you'd rather acquire access to our self-service platform.
6. Your CTA must be connected to your offer
Your CTA (C ) is that copy that invites your prospects to perform an action, like: "Register today", "Start now", "Get your discount by clicking", etc.
It should convey what you want your prospect to do in the most effective way possible.
A poor choice of words might make the user lose interest or not click on the ad. Your CTA is an important part of your sales pitch, so it shouldn’t be weak or unclear.
In the same way, avoid blocking it with other graphics, parts of the image itself or choosing a background shade that hides it.
7. Test, test, and test again
It’s not enough to upload an ad to your digital media platform of preference and cross your fingers hoping it’ll be a success.
As already mentioned, there are lots of ads out there, so you need to measure what works best on your target market.
Analyze your ads to see what is and isn’t working.
If keeping an accurate record of all your ads sounds too complicated, you could try Adext, the platform mentioned above.
8. Use composite images
Your business probably offers customers more than just one product. And creating an ad for each product can be time consuming and expensive.
If you do offer more than one product, composite or collage-style images could be a smart choice.
Simply add photos of the various products to one single image, while maintaining the same image quality and clarity. If you can’t do that, you may want to stick to the basics.
9. Promotions have a better effect on images
If you’re promoting a discount or special offer, it’s best to include it in the image as a sticker or label instead of in the copy.
Most people don’t even read ad copy, so putting content that piques your prospect’s interest within the image itself may be your safest bet.
10. Include people in your images
Photos with people in them create empathy. Your prospects are more likely to identify with the person in that image than anything else.
What’s more, if your image is of people using your product or service, you can demonstrate how it can be used.
Although images from image banks (like Shutterstock, Flashstock, etc.) are very useful for certain things, in an ad, it’s best to use authentic photos. And if people are smiling in them, even better.
11. Emotional over rational
While you have to be clear in your ads and get straight to the point, being too insensitive or cold can kill trust.
Every element on your ad should stir positive emotions in people or provide them with solutions to common problems.
If you apply these tips while you're doing your image optimization, rest assured that your campaigns will be much more effective and that the number of clicks your images receive will surely go up.
If you want to find out about other ways to attract more customers using online advertising, the following articles may be just your cup of tea:
- 3 Terribly Obvious Signs You Need Online Advertising
- How To Turn Your Website Into An Undefeatable Sales Tool
- 3 Digital Marketing Strategies To Increase Online Sales
So do not forget that we are living in a visual era, where everything is leaning towards what te customer can see. Your task is to direct all your efforts into perfecting your business’s image.