Google implemented 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests in 2016. In 2017, there were five confirmed updates and a bunch, many of which were algorithm updates, have been rolled out in 2018.
The most advanced marketers all share one huge difference that sets them apart from the crowd. It’s one thing that makes their campaigns 10 times more effective and gets them a higher ROI from the same tools, and it’s not just their creative concepts. They usually have a very clear idea of the necessary steps they must go through to cover their bases and create truly engaging Facebook Ads campaigns.
As you probably are quite aware, the Cost-Per-Acquisition (CPA) comprises the overall advertising investment any brand has incurred, either by placing an ad on networks such as Google or Facebook or through more traditional methods in order to acquire new customers. This in itself makes this metric the single most important metric in any campaign.
It is the general consensus that we spend a lot on digital campaigns. It’s estimated that in 2018, media ad spending worldwide will total $628.63 billion.
According to Webopedia, conversion marketing is:
“often used to describe the act of converting a customer who browses your site to a paying customer.”
For bad or for good Artificial Intelligence (AI) is definitely a reality.
Performance marketing has given us the ability to measure everything—more precisely—from brand reach to the conversion performance of a single ad.
It has helped us optimize our campaigns to achieve the best cost per acquisition and a genuinely impressive ROI.
AI tools are revolutionizing digital marketing like never before. This is how they’re doing it.
Increasing your conversions on Google AdWords and Facebook Ads by using Artificial Intelligence is now a reality thanks to Adext AI.
If a company wants to be more agile when personalizing and optimizing its creative content, then it needs a new approach and technology to connect better with its best audience.
When you're working on ad campaigns at your company or digital advertising agency, do you ever wish the process was less complex, and more, well... creative?
Investors are so scrambling to get their money into marketing automation and optimization tools, so the fact that they’re buying technologies that leverage artificial intelligence (AI) this year is no real surprise.
Programmatic ad buying is using software to buy digital advertising. It differs from traditional methods with their requests for proposals, tenders, quotes and human negotiation: with programmatic buying, machines and algorithms purchase display space on your behalf.
Is your ad creative missing something you just can’t quite put your finger on? Have you ever wondered if you could you double your conversions with just a few tweaks to that ad?
The profound impact of artificial intelligence (AI) on digital marketing efforts to date is something no marketer will dispute.
“Dig the well before you are thirsty”, goes the Chinese proverb.
At its peak in 2004, Blockbuster, the enormous video-rental chain, set up a mail-delivery service. Netflix watched its stock price tumble. And though Netflix had invented the business during the late 90's, Blockbuster had over 9,000 stores. It was Netflix' biggest threat.
Everyone knows that Artificial Intelligence (AI) is a big thing and almost every single tech company in the world seems to be riding that hype wave.
If you’re one of those people who’s up to date on the big advances that artificial intelligence (AI) has promoted in digital marketing, you’ve probably already come up with a couple questions like:
If you’ve been following along you’ll know that we refer to Adext’s Audience Management as a Service (AMaaS) as next generation ad tech AI and while that sounds pretty cool (and it is!) we’d like for you to understand what exactly we mean by that. More specifically, is AMaaS using real AI? What was the previous generation of ad tech AI and how is AMaaS different?
We’ve already posted articles on this topic before, like The Most Surprising Applications of Artificial Intelligence That You’ve Never Even Thought Of and 10 Artificial Intelligence Technologies That’ll Rule 2018. So now, the question we’re asking marketers is: How will artificial intelligence (AI) affect digital marketing in 2018?
You probably already know that some of the applications you use every day use artificial intelligence, such as Netflix, Spotify, and Siri, among others. Or maybe you’ve heard of robots that play chess, poker, and other board games better than any human could.
Around half of all CMOs are investing in social: between 49% and 57% of CMO’s marketing budgets involved a spend on social in 2017, according to Deloitte Digital. And social media advertising investments are set to increase, with a predicted compound annual growth rate of 17% from 2016 to 2021.
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