Investors are so scrambling to get their money into marketing automation and optimization tools, so the fact that they’re buying technologies that leverage artificial intelligence (AI) this year is no real surprise.
Programmatic ad buying is using software to buy digital advertising. It differs from traditional methods with their requests for proposals, tenders, quotes and human negotiation: with programmatic buying, machines and algorithms purchase display space on your behalf.
“Dig the well before you are thirsty”, goes the Chinese proverb.
Around half of all CMOs are investing in social: between 49% and 57% of CMO’s marketing budgets involved a spend on social in 2017, according to Deloitte Digital. And social media advertising investments are set to increase, with a predicted compound annual growth rate of 17% from 2016 to 2021.
How do you find out how to optimize header bidding better than anyone else, before anyone else? Or find the most efficient method of A/B testing ad units and ad networks so you can lower cost per conversion month after month?
The last few decades have turned the business world upside down. For better or for worse, everything has changed.
You probably already know about all the benefits digital marketing offers.
With the exception of the Grinch, we all love Christmas. It’s a time to give, love, enjoy and be with those we love the most. And for brands, it’s a very interesting time in terms of sales. It’s no secret that during this period people get in the Big Spender mood.
If you know anything about marketing, you know that you need to get people to click on your ad images if you want your campaign to be a success.
It’s a fact: Black Friday is just around the corner (November 24!).