Google implemented 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests in 2016. In 2017, there were five confirmed updates and a bunch, many of which were algorithm updates, have been rolled out in 2018.
It is the general consensus that we spend a lot on digital campaigns. It’s estimated that in 2018, media ad spending worldwide will total $628.63 billion.
Explore the Artificial Intelligence topic through the eyes of great directors and discover how this theme keeps evolving through out the decades.
Performance marketing has given us the ability to measure everything—more precisely—from brand reach to the conversion performance of a single ad. It has helped us optimize our campaigns to achieve the best cost per acquisition and a genuinely impressive ROI. But what exactly is performance marketing?
AI tools are revolutionizing digital marketing like never before. This is how they’re doing it.
Increasing your conversions on Google AdWords and Facebook Ads by using Artificial Intelligence is now a reality thanks to Adext AI.
If a company wants to be more agile when personalizing and optimizing its creative content, then it needs a new approach and technology to connect better with its best audience.
When you’re working on ad campaigns at your company or digital advertising agency, do you ever wish the process was less complex, and more, well… creative?
Investors are so scrambling to get their money into marketing automation and optimization tools, so the fact that they’re buying technologies that leverage artificial intelligence (AI) this year is no real surprise.
Digital advertising always seems like something so old, yet so new. Something that kickstarted a new era but, at the same time, “has always been there” in the eyes of many.