Digital marketing is changing by the minute and artificial intelligence tools are revolutionizing digital marketing like never before. Here are 10 ways on how they’re doing it.
1. Digital Marketing makes it easier to Plan & Create Campaigns
Like most marketers, you’re probably allocating a specific amount of your budget to pay-per-click ad campaigns via Google AdWords and/or Facebook Ads. You may manage them in-house or by using an off-site agency that spends time coming up with content strategies and deploying them after analyzing trends and other factors on a very small scale.
That’s now the old way of operating.
Once running, AI programs require little to no human intervention and easily discover new ad channels and audiences, optimize targeting techniques and manage all media purchasing to ensure the best investment possible.
2. Digital Marketing works better with Chatbots
AI-powered chatbots are already everywhere you look, and they never lose patience the way human reps might. They’re available 24/7, too, and can even reduce waiting time by handling numerous requests simultaneously.
Yet real AI can only improve what they can through intelligent learning and the evermore sophisticated emulation of humans through text and speech interfaces.
3. Digital Marketing needs help Designing Websites
Many marketers struggle to create effective websites, and testing designs can be tedious and hard to measure. AI is more than ready to take over, even allowing websites to design themselves!
Wix’s ADI system, for example, will take your raw content and transform it into a unique, beautiful and functional site for you. Grid is also using a similar process, using a bot called Molly that crawls websites, finding the best designs for your business.
4. Digital Marketing thrives on Personalized Content
AI is stepping in to tackle the problem humans have with the management of Big Data, making sense of it so it can be used for actionable decisions and leverages to its fullest potential.
This means personalized content, so marketers can get a holistic view of a customer or prospect and deliver personalized content to countless different segments of your buyer persona in an instant.
Segmentation that used to require hours of analysis by a team takes minutes, combining story selling and storytelling to increase conversions while allowing people to focus on more meaningful tasks like content enhancement, creative brainstorming and development.
One example of this is hyper-personalized newsletters. No matter what size your subscription list is, it would be impossible to send a personalized newsletter to each person on there, even if you had a creative director and graphic designer at your disposal, working full time.
However, doing that could bring so many benefits. Recent studies show that personalized content has far more impact that one-size-fits-all messaging! Not to worry, AI marketing tools can now track subscriber email preferences, wish lists, open rate and the time they spend on the content on your site. Then they craft a personal email for you and send it out, adding a wonderful personal touch to all your emails, while maintaining the individuality that sets your brand apart. It’s a strategy that’s bound to resonate with your customers.
5. Digital Marketing needs insights on Customer Behavior Predictions & Sales Forecasting
What will your customer do next? AI can tell you, analyzing customer behavior and anticipating future needs, behavior, and preferences, allowing you as digital marketer to refine your marketing strategies and produce more effective content, social media marketing and more.
This also works for sales forecasting. Forecasting undoubtedly becomes more accurate when you understand your market well. That’s what we’ve all be relying on until now. But with AI, you’re working with so much information on attitude, actions and reactions from inbound communication, past customer behavior and data on market trends, that you can simplify forecasting wonderfully.
6. Digital Marketing discovered Semantic Analysis & NLP
A big part of understanding what makes your audience tick is being able to read how they respond to you online right now. Semantic analysis engines break down sentences into components and extract meaningful data from them.
Semantic analysis is actually part of a larger field called natural language processing, or NLP. NLP is the tech behind chatbots, plus any other technology that takes human writing or speech and translates it into data for analysis. But it can also study social media patterns, build better customer personas, generate and predict content, and much more.
7. Digital Marketing changed forever with SEO & A/B Testing
We all love SEO so much, don’t we? No? You may not be alone. Luckily, AI and machine learning can come to our aid, simulating reactions to different changes in a website’s SEO or structure so you can test marketing strategies in minutes. Even small business will have access to this level of technology soon, which will provide a list of AI-powered recommendations to improve on-site conversions and deliver the best keywords for their pages.
8. Digital Marketing & Image Recognition
Facebook highlights faces and suggests friends to tag, thanks to image recognition AI. Imagine using a similar technology to understand buyer demographics like age and gender…
By harnessing the power of AI, digital marketing becomes a prospect experience transformation tool, converting them faster and shortening sales cycles, as well as allowing you to make informed decisions based on insights no other technology could provide. AI can help you by automating mundane tasks while collecting valuable data in the process. Magic.
9. Digital Marketing meets User Experience
The way your customer interacts with your website says everything about how intuitive you are when it comes to their preferences and needs. But do you really want to leave such important decisions up to intuition?
AI can personalize the connection be gathering the extensive amount of data extracted for a prospect or customer’s visit and analyze the information so the most appropriate content for a particular user is displayed for them based on who and where they are… Plus their device type, age and how they travel between landing pages.
This not only translates into more traffic, return visits and more customer satisfaction, but the likelihood of them making a purchase increases, driving up conversions.
And naturally, more satisfaction leads to more motivation to be vocal about their experience with your brand, to the benefit of your web presence.
Another handy perk associated with this is that you get a report on website performance issues right away, so you know when your site has crashed, saving you time and visitor disappointment. Many programs can also deliver insights into what the problem was, allowing you to prevent any mishaps from happening twice.
10. Digital Marketing befriends Social Media
Do you have digital marketers create social media marketing campaigns or content marketing and scour your social media pages for comments to engage with so you can become more familiar with the desires of your followers and subscribers and identify concerns before they escalate? Which hashtags are the most valuable? Which color schemes work best? When is the best time to publish your posts? How many tools do you use to schedule all your posts?
So many considerations.
Here’s introducing deep learning, the technology that can put an end to all this work. Deep learning streamlines your efforts by looking at your curated content and other data so it can suggest and predict what types of content work best for your audiences across the various platforms you leverage, so you can get closer to your target demographic with every new post… Leaving you to focus on leisurely boosting engagement in more fulfilling ways.
As Shantanu Narayen, CEO of Adobe puts it: “Machine learning is going to change every single aspect of technology, but no machine will be able to mimic the creative ability of the human mind.”
For machine learning, you could very easily read “AI, and its many related methods”, because they’re all guiding us back to where we belong: in a creative job .
Becoming The Savvy Advertiser You Want To Be
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