I’m sure you’ve asked yourself this more than once…
“Which platform would work best for my advertising/marketing strategy?”
And, “How can I make my money work best for me?”
Truth be told, the methods used and the results you can get from traditional marketing are very different when you compare them to digital.
So, which one is the best for your business?
Well, that would be the one that accomplishes your business goals.
The chart below explains the differences between these two very different forms of marketing.
Check it out, and you’ll see why so many businesses have decided to invest in digital marketing.
|Digital Marketing||Traditional Marketing|
|Significantly less expensive.||Elevated costs.|
|Advanced segmentation, which allows you to have more impact on specific and targeted audiences.||Basic segmentation. Often, the complex nature of these methods prevents any advanced segmentation from taking place.|
|Reach doesn’t depend on your budget. The digital world gives you the chance to make your content go viral, broadening reach at no extra expense.||The reach of your campaigns depends strictly on how much you invest and the size of the audience on the chosen media.|
|Bilateral communication is possible, given its interactive nature. Communication with users also happens in real time, so they play an active role in the interaction.||Communication is unilateral. Spectators take a passive role and don’t have the opportunity to really address the brand.|
|Digital marketing is flexible, so your strategy can be modified, adjusted and optimized fairly quickly.||Traditional marketing doesn’t allow for flexibility. For example, when your ad is published in a magazine, there’s no turning back. Most traditional methods don’t let you calculate your ROI or show how the ad profited your business.|
|Digital marketing has much more precise measuring tools that use essential metrics and indicators, so you know how effective your campaigns are.
This way, calculating your ROI is relatively easy.
What’s more, you get these results in real time.
|Traditional marketing doesn’t allow for flexibility. For example, when your ad is published in a magazine, there’s no turning back. Most of the traditional methods don’t let you calculate your ROI or show how the ad profited your business.
For example: how can you find out how many of the users that watched your commercial on TV actually bought your product?
|Digital marketing generates value for your customers, as well as content that satisfies their needs and solves their problems.
This attracts customers before brands need to turn to them.
|Advertising and promotion that uses traditional methods tend to be invasive.
Flyers, posters, commercials, ads (and lots of them!) don’t generate any real value for customers, they just overwhelm people.
|Permanent and omnipresent.
The information that you post online—blog and social media posts, e-books, guides, infographics, website copy, emails, texts, external links that redirect visitors to your site, etc., will remain on the Internet and will be available for new prospects until you take them down.
And on digital marketing’s paid platforms (Google AdWords, Facebook Ads, etc.), you determine the duration of your campaigns.
|Usually, the duration of campaigns is limited and budget dependent.
For example, if you pay for a 30-second TV spot for three months, when this period is over, no one can watch your ad again (that is, unless you pay for it to go on air again).
As you can see, online marketing is clearly superior for many reasons.
Because of this, it’s becoming the favorite option not only of SMBs, but also of larger companies and agencies.
The most important thing to consider is that modern consumers are getting more digital every day and, if we want to thrill them and mesmerize them, we must be in the right media. Their favorite ones, where they spend most of their time. That’s why the online world has gained so much ground.
I would like to share with you one last piece of advice: be sure to have a presence on the most profitable media that ensure your ROI.
So, if you are still deciding if digital advertising is what is coming, my advise is to read these other articles that address why online advertising may be just what you need in more depth:
- 3 Terribly Obvious Signs You Need Online Advertising
- This Is Why Online Ads Are a MUST For Your Digital Marketing Strategy
- Advertising Is Not The Same Anymore. Find Out What’s The New Hype!
Though, if you’re already sure that digital advertising is just what you need to do, considering the use of tools that will help you find the best audience or demographic group for any ad will be crucial.
For example, tools like Adext AI (the first and only audience management as a service tool) applies Artificial Intelligence and Machine Learning to digital advertising, achieving +83% more conversions than any other human, software or tool, on average could, and the best? it achieves it in just 10 days. It automatically manages budgets across 20 different audiences, over multiple platforms (such as Google AdWords, Facebook, and Instagram), and optimizes every single ad about 480 times each day.